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Wednesday, June 5, 2024

Blooming Profits: Exploring the Economics of Floriculture

Julie Campbell

Time and Session Location

9:45 am - 10:45 am

Magnolia C

CEUs Available (Pending Approval)



included with conference ticket

What You Will Learn:

Join us for a talk about the economics of the floral industry in Georgia. We will explore how local businesses thrive, innovations in the industry, and more. From supply and demand to seasonal trends, we'll uncover the economic factors shaping this blooming industry. Don't miss out on this informative discussion about the business side of Georgia's flourishing floral landscape!

More About the Presenter (s):

Dr. Julie H. Campbell is an Assistant Professor of horticulture marketing and consumer behavior in the Department of Horticulture at the University of Georgia. Dr. Campbell's research and Extension work revolves around various issues, including consumer preferences, buyer perceptions, marketing strategies, and best management practices. By leveraging her expertise, she fosters collaboration among consumers, retailers, and producers, skillfully integrating multiple disciplines for comprehensive solutions. She teaches Sustainable Plant Production, International Horticultural Perspectives and Practices, and Principles of Floral Design.

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