Dr. Julie H. Campbell is an Assistant Professor of horticulture marketing and consumer behavior in the Department of Horticulture at the University of Georgia. Dr. Campbell's research and Extension work revolves around various issues, including consumer preferences, buyer perceptions, marketing strategies, and best management practices. By leveraging her expertise, she fosters collaboration among consumers, retailers, and producers, skillfully integrating multiple disciplines for comprehensive solutions. She teaches Sustainable Plant Production, International Horticultural Perspectives and Practices, and Principles of Floral Design.