Dr. Julie Campbell is an Assistant Professor in the Department of Horticulture at the University of Georgia, specializing in horticultural marketing and consumer behavior. Her research focuses on consumer preferences, sustainability trends, and marketing strategies in the floriculture industry. She teaches Floral Design and Management, Horticulture Professional Practices, and Interiorscapes, incorporating active learning and industry engagement. She also leads study abroad programs and works on Extension projects related to greenhouse damage, landscape sustainability, and consumer marketing for floriculture businesses.

Sarah Houtsma is the Account Development Representative at Ball Colorlink. She graduated from the University of Georgia in 2019 with her Horticulture degree and a minor in Agribusiness. She loves staying active in the industry and plans to continue to do so. She loves helping out her 200 customers across the southeast-southwest so that they can be as successful as possible!