Wednesday, June 11, 2025
Horticulture Hot Takes: Trends Shaping the Green Industry
Dr. Julie Campbell
Time and Session Location
2:00 PM-4:00 PM
Peachtree A/B
CEUs Available
GCLP
Cost:
What You Will Learn:
The horticulture industry is evolving at lightning speed, shaped by shifting consumer preferences, sustainability demands, and cutting-edge technology. Join Dr. Julie Campbell (UGA Horticulture) for an engaging look at the latest trends impacting growers, retailers, and landscapers. From exciting new plant varieties and eco-friendly production methods to fresh marketing strategies and changing consumer behaviors, this session will uncover what’s driving the industry forward. Walk away with valuable insights into emerging opportunities, challenges, and innovative approaches to keep you ahead in the dynamic world of horticulture!
More About the Presenter (s):
Dr. Julie H. Campbell’s research and Extension work revolves around various issues, including consumer preferences, buyer perceptions, marketing strategies, and best management practices. By leveraging her expertise, she fosters collaboration among consumers, retailers, and producers, skillfully integrating multiple disciplines for comprehensive solutions.