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Wednesday, June 14, 2023

Keynote: Growing Weeders into Leaders
Leadership Development from the Ground Up

Jeff McManus

Time and Session Location

1:00 pm - 2:00 pm

Willow AB

CEUs Available (Pending Approval)

NC Contractor & GCLP

Jeff McManus


included with conference ticket

What You Will Learn:

Pre-pandemic statistics in the green industry tells us that 36% of employees stay with the job less than one year. According to Gallup, replacing a full-time employee can cost anywhere between half to two times the amount of that employee’s annual salary. It does not have to be this way! With the right strategy, your business can GROW the talent you have to get the leaders you need. Understand that outstanding organizations reach championship results by having Great teams, Raising results, Opening opportunities and cultivating Winning attitudes. In this informative and entertaining Keynote session, Jeff discusses his GROW-theory, an impactful leadership and professional development program for your staff.

More About the Presenter (s):

At the age of 37, the University of Mississippi hired Jeff McManus as the Director of the newly formed Landscape Services Department. As one of the most junior directors on campus, the immediate challenges that faced him were staggering - exceptionally low morale with an unacceptable lack of productivity. In many ways, the Ole Miss landscape services was actually an extreme example of the same problems facing many organizations then and today. Jeff believed the challenges could be overcome with focused team effort. So, he established a four-step process he calls “The GROW System.” Jeff works from the position that everybody wants to be successful and they can be - by recognizing their personal potential. Great teams, Raising results, Offense scores and Winning Attitudes, these four things, formed Jeff’s GROW System. Jeff has been praised by Forbes and the Huffington Post for his book, Growing Weeders into Leaders, where he shares how his team went from last place to being on the national stage. It wasn’t long before PGMS, Newsweek, Princeton Review, and USA Today all recognized Jeff’s teamwork and awarded their efforts with the nation’s most beautiful campus designation. Dan Cathy, chairman of board of Chick fil A, had this to say about Jeff’s book, “…[it] serves as a guide for all current and future leaders. As a member of the leadership team at Chick-fil-A, part of my job is to help define the future of our business. One thing we have learned throughout my tenure at Chick-fil-A is that there’s a big difference between locating leaders and cultivating them. Jeff reminds us that all leaders can be cultivated with the right pruning and nurturing.” Jeff holds a bachelor's degree in Landscape and Ornamental Horticulture from Auburn University and is a Certified Arborist and Grounds Manager.

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